Someone has spent years of energy building the medical service you represent – maybe that person is even you – I don’t know. But as a medical clinic founder myself, I know first-hand the huge amounts of invested time, money, hard work and tears needed to build a medical service that you can trust and be proud of.
You may have sacrificed time with those you love, and even your good health as the medical service, dental practice, polyclinic or hospital was built. You’ve even been able to attract patients from abroad. You feel as though you should be able to relax… until now, when there are so many other options for patients to choose from, it’s harder and harder to reach more ideal patients, and you need to push even more to attract foreign patients to supplement the local patients.
Yes, you’re still providing excellent service to those who come and your local patients love you, but looking ahead, your see your medical service struggling in 2017. Finally, you learn from a patient who chose another clinic abroad is that your clinic reputation was not strong enough to attract that patient to your clinic.
You put more money into international marketing strategies for your medical clinic or hospital – but nothing seems to improve the situation more than 1-2%, and your country economy / currency is struggling too. The marketing budget runs out, and the number of patients coming to your clinic from abroad start to fail.
Sound like the plot of a bad book or movie?
Unfortunately, it’s reality for thousands of small and large medical facilities across the world.
From Turkey, Egypt and Greece, to Thailand and Malaysia, To Mexico & CostaRica – many medical clinics specializing in treating medical travel patients have stopped attracting medical travel patients and gone back to focusing on local patients instead.
Clinic Reputation Abroad = Patient Revenue From Abroad
Ever since the widespread adoption of the internet and ease of travel in our lives – how potential patients view your medical service, whatever the location has become the single most important reflection of your clinic quality, reliability, and skill.
I believe with my whole heart, that your number one medical marketing priority should be developing a 5-star reputation. Why? All your other marketing efforts, whether they be online such as SEO, social media, PPC, or offline such as direct mail, magazines, radio, or TV, will ultimately lead the patient to research more about your medical services. The patient will then create their own impression of your reputation against other medical treatment providers.
In fact, the latest survey by GCR.org of 73 medical pratices (dentistry, IVF, cardiology, oncology, plastic surgery) accross 26 countries, demonstrated that…
Effective clinic reputation marketing led to an average of a 26.7% increase in clinic revenue for the year 2016 in those clinics, with a year budget cost of less than €5000
+ improving the overall patient experience dramatically.
Most clinic owners fail to realize is that what patients really want is information that will help them feel confident they’re making the best, most well-reasoned medical decision and investment when they travel abroad for treatment. Today, quite a bit of that confidence comes from the level of expertise, facilities, services and patient feedback that you are able to demonstrate about the practice, clinic or hospital you represent.
The Real Benefits of Improving Medical Service Reputation Abroad:
Clearly, your clinic or hospital needs to put a clear reputation strategy in place immediately. The investment you make will return outsized profits from the new patients you’ll attract from abroad, as well as improved levels of expertise, facilities and services you provide. But there is one other “hidden” benefit that an outstanding online reputation will bring: pricing power.
For years, nearly every clinic abroad has struggled to defend its treatment prices in a world of “I’m cheaper and better” competitors. Imagine how easy it will become to respond to patients who ask “Why should travel to visit your clinic when it’s cheaper elsewhere?” when you can simply reply, “Have you checked out the reputation of our clinic against the others on sites such as GCR.org?”
Medical service providers need to leverage the power a 5-star reputation brings. You’ve worked hard to establish your medical service and sacrificed plenty along the way. Are you willing to let that die because you can’t attract more international and local patients or increase your treatment prices?
Develop a system to ensure your clinic reputation is louder than your biggest competitors locally and abroad; – the payoff is worth it.