GCR™ Brand Manual

We’ve created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us at contact@gcr.org and include a visual mockup of intended use.


The GCR marks include the GCR name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of GCR’s products. Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by GCR, or in a way that confuses GCR with another brand (including your own).

Download Logos

We politely ask that you don’t:

  • Use any logos or similar imagery to represent GCR other than what is found in the GCR Brandfolder
  • Rotate the star mark or alter its positioning in relation to the GCR name
  • Change the colors on the star logo
  • Overprint or obstruct any part of the logo
  • Add special effects to the logo
  • Use old versions or any other marks or logos to represent our brand

Proper Spelling

The product is called GCR – Global Clinic Rating, spelled in titlecase with a space between each word. It is not spelled GlobalClinicRating, globalclinicrating, Global Rating or Clinic Rating.

Website: www.GCR.org or gcr.org or GCR.org

Official Name: GCR™  or Global Clinic Rating™

Brand assests

  1. Accreditation & services:
  • GCR™ International Accreditation
  1. Collect Reviews:
  • GCR™ Review Invitations
  • GCR™ Review Box
  • GCR™ Automatic review invitations
  • GCR™ Review email link
  1. Manage Reputation:
  • GCR™ Score Badge
  • GCR™ Clinic Benchmark
  1. Other:
  • GCR™ Blog
  • GCR™ Forum
  • GCR™ Helpdesk
  • GCR™ Country Reports
  • GCR™ Clinic Profile
  • GCR™ Partnerships
  • GCR™ Clinic Ambassador
  • GCR™ Patient Ambassador
  • GCR™ User
  • GCR™ Advisory Board
  • GCR™ Assessment

GCR™ unique colors:

  • blue #008db8
  • white #ffffff
  • gray #F2F2F2

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