6 ideas to promote the GCR™ International Accreditation
Do you provide the high-quality medical treatments, your team is highly skilled and do you work with state-of-the-art medical equipment and technologies? The great way how to prove this high stage of your medical clinic is to get internationally accredited. One of the options is GCR international accreditation.
If you already have GCR international accreditation, you can start to use it even more efficiently. We prepare 6 suggestions for your clinic, but feel free to use your creativity to come up with different ideas.
Share your success on social media
Did you get accredited? It is really great news, don’t you think? It is real proof that your clinic reputation has been proven by a 3rd party and can be trusted to bring excellent results for patients. You shouldn’t leave this great achievement just for you. You could, for instance, write a blog post about it or shoot a short video from accreditation.
Furthermore, you can share it with your social media audience and if you want to widespread it even faster you can ask your medical staff, family, friends to share it.
Boost the effectiveness of your advertising
If you passed the accreditation you should definitely try to notify the press. Always keep in mind, which group you would like to target. Is your target group patients within your country? What kind of media do they read? See the examples from our accredited clinics – Goodness Dental or Klinika Bocian.
Present your accreditation sticker/badge
In your marketing strategy, you may use many ways of promoting your clinic – PR articles, own websites, social media channels, promotion bulletins, catalogues, billboard etc. Why not put even stronger emphasis on the quality of the services you provide? The accreditation stickers/badge/stamp can help you with this for sure.
Moreover, you can display stickers from GCR accreditation in the premises or entry doors of your clinic.
Present your GCR accreditation logo in your videos
Promote your accreditation certificate
Another efficient way to promote your accreditation is to display your certificate or trophy in the premises of your medical facility. On the other hand, you can even organize a special event for your patients, employees or potential customers. In this event, you can present the meaning of the accreditation. You can even connect it with the “guided tour” through your clinic. If you decide to organize an event, don’t forget to take photos/ shoot video of it and use it on your social media channels.
Use GCR logo in e-mail signature (e-mails, newsletter)
When you decide to use GCR branding in online and offline ADs or campaigns, you should first check our GCR Brand Manual. If you need any materials, feel free to contact us at firstname.lastname@example.org.
Did you find these tip and tricks helpful? We are looking forward to hearing from you. Please, leave us some comments or share this article on your social media with hashtag #GCRtips.